Joachim FriisGasius aka Russell MauriceRussell Maurice is tricky to find, his studio is well hidden off a busy road in east London. Google maps distorts the post code and takes…Mar 15, 2018Mar 15, 2018
Joachim FriisBOOST A CLASSIC?What makes a sneaker classic? Is it the look of the shoe, or is the secret ingredient really the technology behind it? Or is it all just…Feb 22, 2017Feb 22, 2017
Joachim FriisWalking with lowimpactFor the first time in sneaker history, a major label is launching an environmentally conscious bio-friendly shoe. Ironically, it’s a shoe…Feb 22, 2017Feb 22, 2017
Joachim FriisNot Your Average Runner UpA man set out to make Japanese sports shoes do to German sports shoes what Japanese cameras did to German cameras. With pioneer spirit…Feb 22, 2017Feb 22, 2017
Joachim FriisHummel Hive X Seveninch DHB TEAMSince the late 90’s, Joachim “Seveninch” Friis has pioneered the Danish sneaker and streetwear scene through his blog Seveninch. As a…Feb 22, 2017Feb 22, 2017