Why Your Startup Hasn’t Gotten Funded.
Clarence Wooten

Great post. What shouldn’t be missed however is that VCs have different ideas of what traction may be. Traction for a consumer startup in 2012 is grossly different than it is today because a high percentage of early-stage funds have moved up the funnel and corporate VC/PE firms have started going down the funnel. It’s important to keep an open dialogue with VCs to understand what traction they’re looking for so you don’t have a moving target.

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