Web designers need to up their game

There has been a lot of complaining over the last few weeks about the “professional” web designers having to deal with all these noob, faker, amateur, wannabe web designers.

Professionals so scared of new competition that they try to get people banned from some forums for asking “trade secret” questions.

Pricing clients is hard. I know of many so called professionals that are unsure on how they should price their services. Scared thay they leave money on the table every time they sign up for a gig.

Here’s the problem in today’s world, at least for “professional” web designers.

— An amazing looking website that was originally designed for a single purpose is no longer that important.

Don’t get me wrong, most of the time you need a website. But there is no need to pay 100k for a custom design.

The “professional” web designer has to realise that he or she needs to provide value in other ways.

Clients that are just making it out on the market rarely have the experience or knowledge to know what to ask for. That’s your job.

A website is needed to provide either some sort of sales platform or to provide more value to the end customer.

But it’s not as important as having a Facebook page if you’re a services company or Instagram page if you are a designer.

You need to help your customers find where they can bring the most value to their customers. Because the end consumer don’t even care that the business have one until they want to buy something.

Let’s take a gardening company for example.

Garden LLC have so far only used mouth to mouth marketing which means leads are unpredictable at best.

Garden LLC realised they wanted to expand and get into this web thing (I know, it’s 2018).

They find two companies.

One that prides itself on amazingly pretty web design.

The other that have more or less templates in their portfolio.

The company with pretty designs, let’s call them Pretty Inc. They present an offer for an amazingly beautiful website.

They need 300 hours. And that means the website will cost $30 000. But they haven’t asked the client why they are getting a website.

Garden LLC is of course very impressed by the amazing design suggestions they got. But then Garden LLC has a meeting with Template Company.

The first question Template Company will ask is “Why are you looking to get a website?”

And this is where the conversation changes.

Garden LLC: Well we are looking to increase our business by opening a website. We haven’t had any kind of web presence.

Template Company responds that they doubt that just a website will solve anything.

So the conversation goes on. And what Template Company will find out is that this project is actually worth $100 000 to the client if they get the assurance that Template Company can bring in the business.

Template Company provides a bid of $100 000 but doesn’t talk about the website. They talk about tactics to bring the customer from where they are today to where they want to be.

Garden LLC will end up with a template website. It’s fast enough, captures leads and is a great place to put valuable content for their customers.

It’s not as pretty but it does what it’s supposed to. It brings home more customers and it makes the company money.

Be better.

All the “professionals” feeling the pressure from a market which, a lot of times doesn’t even speak their language needs to up their game.

Complaining on forums that someone is asking other web designers what they should charge for a project is just sad.

Either help or shut up. Stop complaining and start acting like the expert.