Psychology & PR

From Pixar’s “Inside Out” to Bernays’s “Propaganda”

Joy. Sadness. Fear. Anger. Disgust. Those are the main characters in Pixar’s animated film “Inside Out” — a fantastic portrayal of how our ability to feel emotions and recognise them in other people develops from infancy throughout our whole lives. It is a story about the life of the 11-year-old girl Riley and her adaptation to various changes in her life, seen through the Headquarters of her head, where the Emotions reside and grapple for control of the mind — the Motherboard of her actions and reactions. …


Yet another thing we Millennials are killing.

Photo by Bethany Legg on Unsplash

*Writing this on my coffee break in an empty office on a bank holiday. *

I was born in the generation that was raised on the notion that we could be anything we wanted if we worked hard enough. The world was getting more connected and accessible by the year amid an ongoing technological revolution. There was a time of stirring that made billionaires from students with start-ups in garages. And we were striving to meet our parents’ expectations because of all the hard work they put in to ensure we could go to a good university.

Along the road…


The study that got me interested in neuromarketing

Image from Cognitive Neuroscience Lab

It was the year 2015. The world was divided in two: those who saw The Dress in blue and black vs those who saw it in gold and white. Zayne left One Direction leaving fans crushed around the world. Apple Watch hit the stores, and iPhone fans were expecting the release of the new iPhone 6s.


So is the Internet killing TV?

The battle of the giants? Image sourced here

I come back home after a long day at work, where I spend 7–8 hours in front of a screen because my job is office-tied for most of the time. There are days of endless meetings and on-field work, but on average, it consists of task- and people-management, writing reports and PowerPoint presentations.

As I sit in my living room, there’s background noise coming from the TV, while I simultaneously take off my bra (at last — cue in Etta James) and frantically scroll through all my social media channels to see what I have missed throughout the day. Sometimes…


“A different language is a different vision of life.” — Federico Fellini

A ray of light going through small bottles in different colors, having as a reflection the colors of the rainbow.
A ray of light going through small bottles in different colors, having as a reflection the colors of the rainbow.
A whole new worldview. Photo by Joyce McCown on Unsplash

Ever since I was a child, I have found languages fascinating. Being young, I remember questioning where a word came from, or who first came up with the term ‘wheel’, or why that green unappealing food my mom was force-feeding me was called ‘spinach’. I still catch myself searching for explanations for words I have been using almost all my life, and I still test myself as to how many times I need to repeat, reread or rewrite a single word before its meaning becomes vague.

Even though linguistics was not the field I chose to study and deal with…

Joana Rist

Marketer @WPP’s @GreyGroup. Really into great words, salsa dancing, guacamole & the brain — not necessarily in that order. Bios are hard to write.

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