Act like human, and think like a bot

These days, you may notice that you are getting more non-human visitors to your website than human visitors which you may be not aware of, and these non-human visitors is known as a web bot or simply a bot. A bot is a software application that runs automated tasks over the internet, and performs tasks which is both simple and structurally repetitive at a much higher rate than would possibly a human can do alone.

These bots comes in two ways a legitimate bot and a malicious bot. The legitimate ones keep the web running smoothly and ensure that the higher quality content gets seen, but on the other hand the malicious bots do the exact opposite.

The legitimate bots are actually helpful to websites, and they come in different bots to perform on the Internet. These types of bots serve a purpose, and act as a time saver for different applications. These bots are:

· Spider Bots: These are used by the search engines to explore web pages for content, organization, and linking using that information to determine the ranking of pages on a SERP.

· Trading Bots: These are bots that spider the online auction sites to locate the best deals on a specific product or service.

· Media Bots: Media bots are used to provide updates on weather conditions, news and sports, currency exchange, and are used as censors in applications that run chat rooms and instant messenger programs.

On the other hand, there is the malicious bots that are designed by hackers and other internet users to generate false impressions and malware. These malicious bots can also overtake networks of computers to form botnets, and steal content and information. Fortunately the number of bad bots have declined from previous years, but their actions are becoming more human and advanced which is making it harder to detect.

Meanwhile, malicious bots thrive on smaller sites where there is less security, while they’re having trouble keeping it up with human visitors on the larger sites because the security and traffic filtration is more prevalent, and they are still making it up over a third of the overall traffic.

If we look at the internet trend today , we can also witness the rise of social bots. As social media is quickly becoming the most important tool used for businesses, a number of brands have experimented with social bots that can help them improve their customer process.

A good example of social bot was done by Volkswagen on Twitter. This was through “ Direct Messenger Bots”. Volkswagen 2017 strategy was to deliver world class service to their customer, with 100% spends across digital channels, and a mission to be where the user are “Online”.

So why Volksbot? Volkswagen was thinking of a revolutionary- first to market: a world first for the automotive industry; delivering an automated customer service on Twitter’s with new Direct Messenger Bot API, and at the same time servicing most of the client’s needs without having to go to a website, or call a hotline.

An example of how it was done. First was the Demo

Brndstr Head Office-Dubai (Volkswagen DM Bot Q1,2017)

Secondly; access Bots through any public tweet:

Brndstr Head Office-Dubai (Volkswagen DM Bot Q1,2017)

Thirdly; driving consumers to Volksbot

Brndstr Head Office-Dubai (Volkswagen DM Bot Q1,2017)

At the end the results so far was 3.5 million impressions, 1.2 thousand bots visits and 9 thousand messages.

References:

1. Nidhi, Singh.” Why the Rise of Bots is a Concern for Social Networks”. Entrepreneur India. March 15, 2017. https://www.entrepreneur.com/article/290645

2. Alexa, Matia. “ Good Bots, Bad Bots, and what you need to know”. Business to community.com. https://www.business2community.com/digital-marketing/good-bots-bad-bots-need-know-01536238#m6GmXZAwIv828KaO.97

3. Volkswagen DM Bot Q1, 2017 done by Brndstr Head office in Dubai

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