Joanne Watson3 Ways to Structure Your Esports BrandEarlier in the blog series we looked at extending your brand and not being limited to only esports. This is a more in-depth blog post for…Sep 6, 2018Sep 6, 2018
Joanne WatsonCreating an Emotionally Charged Esports BrandNowadays smart brands are becoming more and more emotionally charged. Why is this? People make decisions based on their emotions.Aug 27, 2018Aug 27, 2018
Joanne WatsonBeginner’s Checklist for Your Esports Brand — Volume 1At Maestro we have compiled a key checklist of questions for beginners and startup esports organisations. This brand checklist will help…Aug 12, 2018Aug 12, 2018
Joanne WatsonExtending your Esports BrandHave a solid esports brand? Where do you go next? In this blog post we’ll look at how you should approach extending your esports brand…Aug 6, 2018Aug 6, 2018
Joanne Watson4 Things You Shouldn’t Do When Building Your Esports BrandAt Maestro we see many esports organisations making common mistakes when attempting to build their esports brand. This blog contains the…Aug 2, 2018Aug 2, 2018
Joanne WatsonBuilding Your Esports Organisation’s Brand CultureInspired employees are key to a successful brand culture.Jul 31, 2018Jul 31, 2018