To make matters worse, the first mile of a product experience is increasingly neglected over time despite becoming more important over time. As your product reaches beyond early adopters, the first mile will need to be even simpler and account for vastly different groups of “newest users.” For example, products built before the mobile-first era need to evolve for a generation of people that are mobile-only. Products built before the advent of Facebook Connect and now the “address book graph” must account for the new standard for finding your friends.
Designers know that design is more than good looks. Design also covers how users engage with a product, whether it’s a website or app. It’s like a conversation. Navigation is a conversation. Because it doesn’t matter how good your site or app is if users can’t find their way around it.