If i ask you which site is the most accessed in the world, you probably will give the right answer without any doubt (FIY: Google). But, what about the second one, do you know for sure? In 2019, YouTube records an average of 2 billion monthly users and more than…

Influencer marketing is a hype. Everyone talks about it, every brand wants to do it, a lot of people want to live it. However, how to make it in a way that really generates ROI and business growth? This was one of the great courses I recently took in the…

A lot of people associate Blogging with SEO. Although (good) content is indeed one of the main elements to rank on Google, SEO content doesn’t necessarily have to be just thought Blog-posts.

Much is said about “being Data-Driven”, about “Big Data” or “Data Science”, but, in practice, how to really extract this data and, more importantly, how to really apply it in a efficiently way for a business, especially if you are a small one and cannot rely on a robust data…

Performance Marketing (still) a hype. Weekly I am impacted by ads that “teach” me secrets, tell me extraordinary cases and show me how to get the most out of it with the minimum investment possible. In the midst of startups, an environment that I participate a lot, I see many…

One of the coolest things about CXL is the fact that most of its courses are extremely practical and applicable. Today I came to bring details of one that I had the pleasure of doing recently called “Landing Page Optimization”. If you work with e-commerce or lead generation, then I…

In the last few weeks, I found myself explaining Growth Marketing to people in the most different levels in Marketing, from engineers with little Digital skills, to highly qualified digital entrepreneurs. The most frequently asked questions in the conversations were: What´s it?; Why it´s different from other Marketing methodologies? Confess…

Até aqui, esse foi, sem dúvida, o post da sequência CXL que mais gostei de fazer. Se você gosta de meter mão na massa para gerar resultado de alto impacto, então tenho certeza que é o que mais vai gostar também. Na semana 1 falamos sobre como Estratégia e Processo…

Minha semana 1 na CXL Institute já tinha sido extremamente enriquecedora. Fazendo uma lembrança rápida, falamos sobre como Estratégia e Processo ajudam o seu Marketing a realmente focar energia em entregas que geram alto crescimento. Se não leu, veja aqui. Ótimo. Porém, por onde começar? Como criar uma Estratégia que…