Joao CorreiaHow to segment your customers and increase sales with RFM analysisFrom “big spenders” to “almost lost,” all customers have diverse needs and desires, and respond to your marketing campaigns in different…Jul 6, 2016Jul 6, 2016
Joao CorreiaImprove your Web Analytics Data QualityDo you trust your web analytics data?Jun 2, 2016Jun 2, 2016
Joao CorreiaGoogle Analytics regression testing with WAUnitWAUnit is a web analytics regression testing framework I created. It is written in Python and leverages Selenium webdriver and a built-in…Mar 18, 2016Mar 18, 2016
Joao CorreiaHow to supercharge your growth with event analyticsYour company performance is strong and your user base is increasing, but you aren’t satisfied and want to drive growth to the next level…Feb 25, 2016Feb 25, 2016
Joao CorreiaThe cloud data analytics revolution in upon usThe cloud data analytics industry has been growing significantly over the last few years and is expected to almost double in the next two…Feb 5, 2016Feb 5, 2016
Joao Correia6 Steps to Drive Action from Google Analytics with TableauWe’ve all experienced or observed it — that day when we were so overwhelmed that making a decision based on data seemed next to impossible…Dec 9, 2015Dec 9, 2015
Joao CorreiaWhy you should own your web analytics dataToday, web analytics data is mostly in the guarded hands of web analytics vendors. Why do you need to take it back.Dec 4, 2015Dec 4, 2015
Joao CorreiaHow to Export Google Analytics BigQuery Clickstream Data into Your Data WarehouseGoogle Analytics Premium clients have the option to export clickstream (hit-level) data into Google BigQuery through a native integration…Jun 18, 2015Jun 18, 2015