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Data Driven, yes. User focused, absolutely. And leave Conversion out of the topic.


Photo by Zeynep Emecikli on Unsplash

UX, UI and Product Designers are the updated version of the old Web Designers, and in the last decade they have been growing and showing increased values by promoting collaboration and shared responsibility.

The decision making process

Back in the days, product decisions were made without talking to designers or users, without getting their feedback and understanding…


Photo by Clark Tibbs on Unsplash


“A smart phone displaying the Facebook page and scrabble tiles forming the words “social media”” by William Iven on Unsplash

Breakpoint #1 — Choosing Design

On my High School days, I chose to be a Civil Engineer. I wanted to build stuff for other people to…

Joao Magalhaes

Product Designer & Design System Team Lead @hostelworld in Porto, Portugal // Traveller // Father // Homecook

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