Data Driven, yes. User focused, absolutely. And leave Conversion out of the topic. — CRO or Conversion Rate Optimisation is, in simple words, a process to extract more money out of your product without ever really harming it. Seems perfect right? The problem is, then again, people. People assume things, people read things in unpredictable ways, people react to change in a way, and…

UX, UI and Product Designers are the updated version of the old Web Designers, and in the last decade they have been growing and showing increased values by promoting collaboration and shared responsibility. — In the last decade no other role in technology has suffered more changes than the Designer role. Digital Designers used to be simple pixel pushers, but are now becoming one of the most valuable assets in any tech company.

We all are born with a certain skillset. In my case, i could say i’m some sort of disruptor. Not that I’ve ever identified myself as that kind of person, but the truth is that I truly enjoy to provoke change inside the environments I work. Whenever I strongly believe…

TL;DR: This is the story of my professional life (until now). …