João Nuno NogueirainAscent PublicationHow we found Qold’s PriceTL;DR: Price should not be based on the value you give to your product but on the value perceived by your customers and how much they are…Dec 29, 2016Dec 29, 2016
João Nuno NogueirainAscent PublicationHow we continuously improve productivityBefore you start reading this, just a little heads up. Some of the contents on this article are completely faithful to the reality, but…Jun 23, 2016Jun 23, 2016
João Nuno NogueirainAscent PublicationThe story of the worst pitch of my life — Part 2This is the second part of a two-part article. You can read the first part of “The story of the worst pitch of my life — Part 1”Jun 10, 2016Jun 10, 2016
João Nuno NogueirainAscent PublicationThe story of the worst pitch of my life — Part 1I’ve kept this history a secret for almost three years. Probably out of shame, but also because it happened in one of the most difficult…Jun 6, 2016Jun 6, 2016
João Nuno NogueiraWhat startups could learn from Fitbit customer supportIn August I bought a Fitbit Charge HR. I could tell you how this little piece of technology changed my life to become more athletic. But…May 27, 2016May 27, 2016
João Nuno NogueiraTo get money, just focus…TL;TR — Startups need to focus on customers/product and learn to ignore public funding.May 2, 2016May 2, 2016
João Nuno NogueirainAscent PublicationLessons from a startup, two kids and a serial entrepreneurFor the first time in my life I was a speaker and coach @ineo Start, an acceleration program for early stage startups/projects in Coimbra…Mar 23, 2016Mar 23, 2016
João Nuno NogueiraWhy I hate entrepreneurship classesWell, I am a critic of our (Portuguese) educational system… We need deep modification not only in the way we teach our students but also…Sep 16, 2015Sep 16, 2015
João Nuno NogueiraThe entrepreneurship “Oh… moments”This article was originally posted in ineo blogSep 2, 2015Sep 2, 2015
João Nuno NogueiraCoimbra, a city with amazing StartupsI’ve been thinking about writing this text for a while… Sometimes I started writing it but I wasn’t happy with the result if you know what…Mar 25, 2015Mar 25, 2015