João SerpaAre logos moving with the times?In an online communication landscape where everything moves, scrolls, jumps and, let’s be honest, screams its little lungs out, the good…Sep 25, 2018Sep 25, 2018
João SerpaI don’t have an opinion. Don’t ask.After following some design groups in LinkedIn, I often see designers asking for the group members’ opinion about their work, usually…Nov 9, 2016Nov 9, 2016
João SerpaLady LuckUsually it is said that creativity comes from 10% inspiration and 90% perspiration; I find the formula a bit different: it’s more 10…Dec 16, 2014Dec 16, 2014
João SerpaLet me tell you a story…We have always learned through stories. Wether it’s the cautionary story we used to teach children, like The Little Red Riding Hood, or the…Aug 4, 2014Aug 4, 2014
João SerpaDesign is objective. Period.Why “subjectivity” in design annoys me.Apr 13, 2014Apr 13, 2014