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… move beyond purpose(washing) and towards political activism. Over the past several years, he says, brand purpose has devolved into just another recruitment tool, the shiny new “must-have” for attracting young talent. It’s got to be more.
… Marie, I spoke with Alex Weller, Head of Marketing Europe at patagonia, and he clearly stated that all businesses can (and must) be more proactive in terms of political engagement, as his company does by, for example, supporting the nonpartisan Time to Vote campaign. Well, that’s not surprising you might say: It’s Patagonia, the poster child for running a purpose-d…
In its modern iteration, it pops up in a couple of different forms. First, there is the use of the word “snowflake” to criticise younger generations — those more likely to be in favour of affirmative action and gender-neutral bathrooms, for instance, who are perceived as thin-skinned and less resilient than their forebears. The second invocation of PC gone mad is “freedom of speech”: specifically the idea that the use and enforcement of politically correct language will endanger it and by extension freedom of thought.
The notion that political correctness has “gone mad” is familiar to anyone who follows even vaguely any aspect of modern political or cultural life. The phrase, ostensibly referring to language or action that is designed to avoid offence or harm to protected groups, has become a sharp criticism. It is synonymous with a sort of cultural McCarthyism, usually committed by the left.
…ggest issue of all. It has produced indifference and inertia. We listen to those who shout loudest. We lack curiosity and gravitate towards the simplistic and the well-known. Familiarity is what we worship. Whatever requires an effort to understand remains unexplored. No energy is wasted on matters that require deeper contemplation and committed action.