João Sevilhano

In this state of chronic burnout, our generation has lost the ability to find enjoyment in everyday moments — the simple pleasure of doing something (or even nothing) for the joy of it, rather than the end result of improving oneself.

… move beyond purpose(washing) and towards political activism. Over the past several years, he says, brand purpose has devolved into just another recruitment tool, the shiny new “must-have” for attracting young talent. It’s got to be more.

… Marie, I spoke with Alex Weller, Head of Marketing Europe at patagonia, and he clearly stated that all businesses can (and must) be more proactive in terms of political engagement, as his company does by, for example, supporting the nonpartisan Time to Vote campaign. Well, that’s not surprising you might say: It’s Patagonia, the poster child for running a purpose-d…

Maybe I’m just speaking for myself here, but I think we’ve come to a point where happiness became just another performance arena, one in which you should always aim for higher achievements. Ironically, this seems to have created…

Not only is “political correctness” invoked to reinforce prejudices, it is often simplistic and reductive. A 22% increase in knife-crime in England and Wales, largely concentrated in London, has seen alarm…

However, some easily-dismissed examples aside, the notion that political correctness has gone too far is absurd. That a man who boasts gleefully about grabbing women by their genitals, mocks disabled reporters an…

In its modern iteration, it pops up in a couple of different forms. First, there is the use of the word “snowflake” to criticise younger generations — those more likely to be in favour of affirmative action and gender-neutral bathrooms, for instance, who are perceived as thin-skinned and less resilient than their forebears. The second invocation of PC gone mad is “freedom of speech”: specifically the idea that the use and enforcement of politically correct language will endanger it and by extension freedom of thought.

The notion that political correctness has “gone mad” is familiar to anyone who follows even vaguely any aspect of modern political or cultural life. The phrase, ostensibly referring to language or action that is designed to avoid offence or harm to protected groups, has become a sharp criticism. It is synonymous with a sort of cultural McCarthyism, usually committed by the left.

…ggest issue of all. It has produced indifference and inertia. We listen to those who shout loudest. We lack curiosity and gravitate towards the simplistic and the well-known. Familiarity is what we worship. Whatever requires an effort to understand remains unexplored. No energy is wasted on matters that require deeper contemplation and committed action.

…e numbness that has crept in is the biggest issue of all. It has produced indifference and inertia. We listen to those who shout loudest. We lack curiosity and gravitate towards the simplistic and the well-known. Familiarity is what we w…