João Ramos

Even in evolved organizations, you’ll still find a strong pressure to just ship “new stuff”. New stuff is tangible. New features feel like progress. New stuff sells. Learning and experimentation is great, but it is not visible, and largely not understandable by non-product developers. “What do you mean a failed experiment was worthwhile?”

«I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

One of the most important color tricks I’ve ever learned was to avoid using gray colors without saturation. In real life, pure gray colors almost never exist. The same goes for blacks.

Color does not add a pleasant quality to design — it reinforces it.
Pierre Bonnard

“Design makes ideas tangible so that they can be understood and evaluated before committing them to reality.”

“The more you sweat in peace, the less you bleed in war.” — Norman Schwarzkopf

When you’re confident about what you do and clear about where you’re going, the right strategy will make itself known. Hence, when your “why” is strong, you’ll figure out “how.”

Rather than trying to breathe life into inert objects, designers should focus on designing IoT products that are mute and functional.

… easy-to-use, delightful product experience isn’t just something users want, it’s what they expect. Users don’t blame themselves anymore when they get stuck, they blame your company. Companies have gotten better and better at delivering great user experiences and no longer need to …

…e’s no secret sauce, but here are a few of the ways I’ve practiced getting and staying motivated:

Get started. The biggest hurdle is always the first step. Tasks always seem more daunting in the abstract. Once I start, I always feel a small sense of satisfaction in having broken the inertia and taken th…