Designing for Breakie: Case Study

Over the past week and a half, I’ve been working on creating a flawless UI design for an app called breakie. An app with the purpose to help people in Vancouver discover new breakfast joints in the neighbourhood.


UI:

Create an engaging, impactful and well-designed UI Library and apply it to the supplied wireframes, research and information of your specific target audience.


Tone of voice:

During the interview process it became clear very quickly that people have a specific reason for why they go out for breakfast, they want to feel catered to. My partner and i chose to take this “why” in two directions, he went for homey vintage feel and i went in the direction of “mothers day brunch”- a special outting that doesnt happen often. I brought this mood into my design by using crisp colors and clean placement to buttons and icons just like cutlery would be placed on your table. I used butlers and fancy tea rooms as inspiration.

Colors:

The color palette for breakie was chosen because it envokes the theme i had in mind, “motheres days breakfast” its clean, elegant and simple like you would find in a five star resturaunt. I chose a crisp white background with the white linen just likw you would find covering the table at a fancy resturaunt.


Typography:

Typography was hard to chose for this app but i ended up chosing Prata for the header and some subheaders and oxygen for body text and some headers. I chose Prata because its a very classy looking font that is easy to read, it also looked very simular to the font the resturaunt i used for inspiration, The Teahouse. I chose oxygen because it of simplicity and it compliment Prata well.


Feeling hungry? Download the app now!

Show your support

Clapping shows how much you appreciated Jodi Daykin’s story.