Jodie ShawThe Prism of Perception: How Locus of Control Shapes Our Acceptance of Others’ RealitiesEvery individual, whether consciously or subconsciously, views the world through the unique lens of their own experiences. Perception, in…Aug 15, 2023Aug 15, 2023
Jodie ShawFrom Fear to Opportunity: How Marketers can Capitalize on Consumer Behavior Shifts during Uncertain…Consumer behavior is dynamic and ever-evolving, constantly shaped by external factors influencing individuals’ purchasing decisions. During…May 26, 2023May 26, 2023
Jodie ShawNavigating Controversial Influencer Partnerships: Lessons for Marketers from Bud Light’s BacklashIn the ever-evolving marketing landscape, influencer partnerships have become a powerful tool for brands to connect with their target…May 11, 2023May 11, 2023
Jodie ShawAnticipating the Second Wave: Why Brands Need to Stop Catching Up and Start Leading the Market.Let’s talk about the elephant in the room: the constant pressure to keep up with the latest trends and tactics in our industry. We all know…May 5, 2023May 5, 2023
Jodie ShawMarket Research in Times of Crisis: Why it Matters More Than EverThe current state of the global economy is marked by uncertainty. From political upheavals to trade disputes, economic volatility affects…May 4, 2023May 4, 2023
Jodie ShawIs Thought Leadership Dead?Have you ever felt like you’re drowning in a sea of content? With so many articles, blog posts, and social media updates vying for our…May 1, 2023May 1, 2023
Jodie ShawThe Manager of Tomorrow: Embracing Technology and the Next GenerationAccording to a recent study, the world is changing at an unprecedented pace, and the rules of the game are evolving rapidly. In today’s…Apr 12, 2023Apr 12, 2023
Jodie ShawThe Art of Crafting a Compelling Brand Story: Why Yours Might Be Falling FlatDo you remember the last time you heard a genuinely compelling brand story? Maybe it was the story of TOMS shoes providing shoes to needy…Apr 12, 2023Apr 12, 2023
Jodie ShawThe Marketing Metrics to Ditch in 2023 and What to Measure InsteadIn today’s data-driven world, it’s easy to get caught up in measuring every aspect of your marketing campaigns. However, not all metrics…Apr 1, 2023Apr 1, 2023
Jodie ShawWhat Your Favorite Ice Cream Flavor Says About Your Personality (According to Market Research*)Ice cream is more than just a dessert — it’s a way of life. Whether you’re celebrating a big win, nursing a broken heart, or simply…Mar 29, 2023Mar 29, 2023