It is a fact we live in a consumer world, you only have to go to the local supermarket and you will bare witness to thousands, if not tens of thousands of different products, and hundreds of brands, but are we really free to make an unbiased choices on what we purchase?

The chart below highlights the scope of influence the 10 super companies in the food industry really have, as you can see between them, they pretty much own everything that is stocked on those shelves.

Examples of their scope of influence are for example, Yum Brands, which owns KFC and Taco Bell, which originally was a spin-off from Pepsi, therefore due to a lifetime deal they are only allow to sell Pepsi products.

Then take into account that Proctor & Gamble who are valved at $84 billion, spend more on advertising than any other company in the world, and sell everything you can think of from toothpaste to high-end fashion, severing a staggering 4.8 billion people globally through its network, thats over half the worlds population.

It gets worse, Nestle who are valved at $200 billion, are the largest food company in the world and despite being famous for making Chocolate, globally they own just shy of 8,000 brands, with investments and partnerships in many more.

Included in this vast network are other mega brands such as L’Oreal, Gerber, clothing brand Diesel and the pet food manufactures Purina and Friskies.

Unilever who most people know for making soap serve around 2 billion people globally, and produce products from Q-Tips to Skippy peanut butter.

All of this goes to highlight how much choice is there really?