Heading PRI Public Radio International’s new Engagement Lab.
Feel demoralized these days? Then it’s working.
Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era.
Publishers from NowThisNews to The New York Times have apparently found that they can better capture Facebook users’ attention by allowing them to consume the video with the sound remaining off.