8 Huge Benefits of Using NetSuite for Various Business Applications

Joe Blanchard - Asheville
8 min readAug 19, 2023

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As a NetSuite user and consultant who has seen firsthand the transformative effects this cloud-based Enterprise Resource Planning (ERP) system can have on businesses of all sizes, I’m excited to dive into how NetSuite’s comprehensive suite of applications can benefit your organization in numerous ways. Let’s explore the various aspects:

NetSuite is the #1 Cloud ERP software, owned and licensed by Oracle.
NetSuite is the #1 Cloud ERP software, owned and licensed by Oracle.

1. Unified Business Management

a. Integrated System

NetSuite’s integration is like a conductor leading a well-orchestrated symphony, where each instrument, or in this case, each module, plays its part seamlessly. This all-in-one solution integrates financial management, CRM, e-commerce, inventory, and more, so there’s no need to waste time switching between various tools.

Imagine being able to view customer information right from your financial dashboard or update inventory numbers that immediately reflect on your e-commerce site. NetSuite’s integration ensures that all parts of your business talk to each other in real time. It’s like a well-oiled machine, where cogs turn smoothly, and everything works in perfect harmony, eliminating data silos and improving collaboration.

The best part? Customization. You can tailor NetSuite to fit your business’s unique needs, adding or removing modules as required. No more fitting square pegs into round holes. NetSuite adapts to you, not the other way around.

b. Real-time Visibility

The power of real-time data cannot be overstated. In today’s fast-paced world, decisions often need to be made on the fly. With NetSuite’s real-time dashboards and reporting, I’ve seen businesses transform their decision-making processes.

Imagine being in a meeting and being asked about the latest sales figures. Instead of promising to email them later, you can pull them up on your device right then and there. Or picture having the ability to spot a sudden drop in inventory levels and immediately trace it back to a surge in sales of a particular product.

NetSuite’s real-time visibility is like having a 24/7 surveillance system on your entire business operation. Whether you need to drill down into detailed financial reports or take a bird’s-eye view of overall performance, everything is available at your fingertips. It’s about having the right information at the right time to make the best decisions.

2. Financial Management

a. Streamlined Accounting

The most important part of NetSuite: Financial management is often seen as the dry, complex backbone of business. But with NetSuite’s financial management module, it becomes an engaging and intuitive process. From handling multiple currencies in a global market to automating revenue recognition to align with complex regulations, NetSuite simplifies what typically are intricate tasks.

What impressed me most when working with NetSuite was its ability to grow with the business. Whether you’re a startup handling local transactions or a multinational dealing with various currencies, the system scales to your needs.

And it’s not just about crunching numbers. NetSuite’s financial management provides insights and analytics that guide business strategies. It’s like having a financial guru analyzing trends, spotting opportunities, and helping you make data-driven decisions.

b. Compliance Management

Compliance is often a word that sends shivers down the spines of business owners. With ever-changing regulations and complex legal requirements, staying compliant can feel like navigating a minefield.

NetSuite’s compliance management changes that. It’s constantly updated to align with various accounting standards and regulations, whether local or international. It’s like having a dedicated compliance officer who’s always up-to-date with the latest rules.

What I find invaluable is the peace of mind it brings. Knowing that your financial operations are in line with legal requirements frees you to focus on growing and innovating your business. NetSuite takes care of the red tape, ensuring that your business stays on the right side of the law without you having to lose sleep over it. Whether it’s tax codes, reporting standards, or industry-specific regulations, NetSuite’s compliance management has got you covered.

3. Customer Relationship Management (CRM)

a. Enhanced Customer Engagement

NetSuite’s CRM is a powerhouse of customer engagement. Imagine knowing your customers’ preferences, past interactions, purchase history, and even their future needs. It’s like having a dedicated relationship manager for every single customer.

What makes NetSuite’s CRM stand out is its ability to cover the entire customer lifecycle. From capturing leads to nurturing relationships to providing post-sale support, every stage is carefully crafted to enhance engagement. It’s about creating meaningful connections and understanding what makes your customers tick.

And it’s not just for the sales team. Marketing, customer support, and even product development can tap into the insights generated by the CRM. It’s about building a 360-degree view of the customer, aligning your entire business to serve them better. It’s customer-centricity at its finest, and it’s what turns one-time buyers into loyal fans.

b. Sales Force Automation

Sales Force Automation within NetSuite is like turbocharging your sales team. I’ve seen it transform the way sales professionals work, turning them into efficiency machines.

Imagine automating repetitive tasks like follow-ups, reminders, and order processing. The time saved is channeled into what truly matters: connecting with customers and closing deals. It’s like giving your sales team more hours in the day to do what they do best.

But it goes beyond automation. NetSuite’s Sales Force Automation provides insights into customer behavior, guiding sales strategies, and helping target the right prospects with the right messages. It’s about working smarter, not harder, and it’s what turns good sales teams into great ones.

4. Inventory and Supply Chain Management

a. Optimized Inventory Management

NetSuite’s inventory management is like having a master chess player at the helm of your supply chain. It sees the whole board, anticipating demand, aligning procurement, and maintaining optimal inventory levels.

Whether you’re handling perishable goods that need to move quickly or high-value items that need to be stocked judiciously, NetSuite’s inventory management adapts to your unique needs. It’s about precision and balance, avoiding both stockouts that lose sales and overstocks that tie up capital.

And it’s not just about numbers. With features like automated procurement and intelligent demand planning, it’s about understanding market trends and aligning your inventory accordingly. It’s a dynamic, responsive system that turns inventory management from a chore into a strategic advantage.

b. Robust Supply Chain Collaboration

NetSuite takes supply chain collaboration to a new level. Imagine real-time communication with suppliers, partners, and even customers. It’s about creating a cohesive, transparent supply chain where information flows freely.

What I find remarkable about NetSuite’s supply chain collaboration is its ability to adapt to sudden changes. Whether it’s a spike in demand, a disruption in supply, or a shift in market trends, the system responds swiftly, ensuring that your supply chain remains resilient.

It’s like having a well-coordinated team, each member aware of their role, working together towards a common goal. And with features like supplier scorecards and performance analytics, it’s about building lasting, mutually beneficial relationships with your supply chain partners.

5. E-Commerce Solutions

a. Omni-channel Commerce

NetSuite’s SuiteCommerce is not just an e-commerce platform; it’s a complete omni-channel solution. Imagine offering your customers a consistent, personalized experience, whether they’re shopping online from a desktop or mobile device, through social media, or in a brick-and-mortar store.

It’s like having a personal shopper assistant that knows your customers’ preferences, recommends products, and even remembers their last interactions. It’s about creating a seamless shopping journey, where online and offline worlds merge into one cohesive experience.

And it’s not just about sales. NetSuite’s SuiteCommerce integrates with your entire business operation, from inventory to customer support to returns management. It’s a holistic approach to commerce that puts the customer at the center, driving loyalty and satisfaction.

b. Integrated E-Commerce and ERP

The magic of NetSuite’s e-commerce solution lies in its integration with the ERP system. Imagine your online store talking directly to your inventory management, your order processing, your customer database. It’s like having a diligent clerk updating records non-stop, ensuring that everything is in sync.

What this means in practical terms is remarkable efficiency. An order placed online immediately reflects in inventory numbers. A customer’s query about their past purchases can be answered with a click. Returns, support, marketing — everything is tied together, creating a seamless operational flow.

And it’s not just about efficiency; it’s about enhancing the customer experience. Knowing that the product they see online is available, getting accurate delivery estimates, receiving personalized recommendations — it all adds up to a satisfying shopping experience that keeps customers coming back.

6. Human Resources and Talent Management

NetSuite’s SuitePeople is like having an entire HR department at your fingertips. From payroll processing to benefits management to talent acquisition, it covers the full spectrum of HR functions.

Imagine streamlining recruitment, tracking applicants, and even onboarding new hires, all within the same platform. It’s like having a talent magnet that attracts the right people and integrates them seamlessly into your organization.

And it’s not just about hiring. SuitePeople ensures that your team is well taken care of, managing everything from time-offs to performance reviews to career development plans. It’s about building a happy, motivated workforce that’s aligned with your business goals. It’s human resources done right.

7. Scalability and Flexibility

NetSuite’s scalability and flexibility are like having a business suit that grows with you. Whether you’re a small startup or a multinational corporation, NetSuite adapts to your size and complexity.

Its cloud architecture ensures that adding new users, entering new markets, or even acquiring new businesses is a smooth process. It’s about having a system that’s ready for whatever comes next, without costly overhauls or time-consuming migrations.

The modular approach means you can add or remove functionalities as needed. Need advanced inventory management? Add it. Expanding into e-commerce? Integrate it. It’s like building with Lego blocks, adding pieces as you grow, ensuring that your ERP system always fits your business perfectly.

8. Global Business Management

NetSuite’s global business management capabilities are like having a team of international experts guiding your global expansion. With support for multiple languages, currencies, subsidiaries, and tax regulations, it’s a one-stop solution for global operations.

Imagine consolidating financial reports from various countries, handling currency conversions, complying with local tax laws, all within a single platform. It’s about creating a cohesive global operation where distance and borders don’t matter.

And it’s not just about managing complexity; it’s about leveraging opportunities. NetSuite’s global reach allows you to tap into new markets, align with local trends, and even source from international suppliers. It’s about thinking globally while acting locally, and it’s what turns businesses into global brands.

What Have We Determined?

NetSuite is more than just software; it’s a comprehensive business partner. From managing finances to engaging customers, optimizing inventory to global expansion, it’s like having a team of experts working round the clock, ensuring that your business not only survives but thrives.

Each module, each functionality, is designed with one goal in mind: your success. Whether you’re a small local shop or a multinational corporation, NetSuite is tailored to fit your unique needs. And as someone who has not only used it but helped businesses transform through it, I can’t recommend it enough. It’s not about keeping up with the competition; it’s about staying ahead. And with NetSuite, you have the tools, insights, and expertise to do just that.

TL;DR NetSuite can fit any and all of your needs, but it is not cheap and requires a good deal of customization.

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Joe Blanchard - Asheville

Technology professional and motorcycle enthusiast, based in Asheville, NC. Enjoyer of mountains, dogs, live music, and good people.