Joe GillespieinSmartBug Media7 Copyediting Tips for MarketersMarketers market, copyeditors edit. However, this delineation of duties doesn’t mean marketers can’t become decent copyeditors.Apr 27, 2020Apr 27, 2020
Joe GillespieinSmartBug MediaBeyond the Basics: Next-Level Tips for Writing Inbound Blog ArticlesWriting blog articles for inbound marketing shouldn’t be scary-if anything, it should be fun to write about your business. And with…Apr 13, 2020Apr 13, 2020
Joe GillespieinSmartBug MediaHow to Write Creatively for a Technical Topic or IndustryIn a perfect world, marketers would only write about topics and industries that are thrilling, familiar, and an effortless joy to write…Aug 20, 2019Aug 20, 2019
Joe GillespieinSmartBug MediaLife Sciences Content: How Technical Should It Be?Total hepatic vascular exclusion. CRISPR-Cas9 ribonucleoproteins. Onychomycosis. Portulaca oleracea.Jul 18, 2019Jul 18, 2019
Joe GillespieinSmartBug MediaAnatomy of an Inbound Marketing Blog Article: The IntroductionAn introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important.Jun 28, 2019Jun 28, 2019
Joe GillespieinSmartBug MediaWrite a Book-Yes, an Actual Book-to Take Your Marketing to the Next Level: Part 1Before moving to the world of inbound marketing, I worked in newspapers for more than two decades. So, I’m quite pleased to be able to…Jun 12, 2019Jun 12, 2019
Joe GillespieinSmartBug MediaWrite a Book-Yes, an Actual Book-to Take Your Marketing to the Next Level: Part 2Writing an inbound marketing book-and as we said in the first part of this series, you are using existing content to create a book, not…Jun 11, 2019Jun 11, 2019
Joe GillespieCreating a Style Guide for Your ContentAt SmartBug Media, to quote Taylor Swift, “We never go out of style.”Feb 27, 2019Feb 27, 2019
Joe GillespieContent, Attribution, and Plagiarism: How to Give Credit Where Credit Is DueIn 2018, after about a quarter-century of easily accessible internet, the question must be asked: Is there anything truly original on the…Nov 15, 2018Nov 15, 2018
Joe Gillespie6 Content Stumbling Blocks and How to Overcome ThemContent is a cornerstone of effective inbound marketing. Marketers carefully and enthusiastically research topics and keywords, devise…Oct 30, 2018Oct 30, 2018