Hey Mattia,

We did everything in house with a small team, so we juggled the rebrand as a project amongst other things, like designing the product itself.

We worked for around 3 months to explore several different routes before deciding the main core structures of the brand. Once we agreed on the core elements, we continued to develop it from there over the next couple of months as we applied it across all the various formats.

Thanks, and have a good weekend!
– Joe