Turns Out You Can’t “Hack” Everything. Sometimes, You Need To Just Live Through It.
J. Westenberg 🌈

This perfectly illustrates a phenomenon I’ve been witnessing for some time now. I’ve noticed for years that people who say “I want to write a book” actually mean “I want to have written a book”. Enter the hack: all the recognition and prestige of writing a book without ANY of that pesky effort. The sad thing is the bar is getting lower. What was once true about writing a book is now true about READING one.

The “hacking” mindset permeates the startup world (where I spend a lot of my time) — hack your startup, your funding, your MVP, your brain, your sleep, your perfect co-founder — and it NEVER ends well. Startups (and life in general) is hard (and ultimately very satisfying) work — if and when you roll up your sleeves and get stuck into the process.