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Joe Alterio
Joe Alterio

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Published in UX Collective

·Jul 22, 2021

Design is People

People make the product, dummy. — I have a friend, let’s call him Walt. Walt is a true force in the design industry. If you’re in a certain narrow niche of design, you’ve heard of him. Walt was hired by a fancy place full of smart people who had world-changing ideas. They wooed him with big…

Design

4 min read

Design is People
Design is People
Design

4 min read


Published in UX Collective

·Oct 12, 2019

Complex ideas, beautifully explained — a case study

End of an Era. — This week, one of my best friends and I put to bed a project that we had invested our last five years into. The project, a web zine called Primer Stories, gave more than it took, but it took quite a bit. As I sit here, writing a eulogy for…

Journalism

9 min read

End of a Era
End of a Era
Journalism

9 min read


Published in UX Collective

·Jul 16, 2019

Drunk on Design Thinking

Taking design back from the corporate lizard people. — It was about 2015 when I got asked about Design Thinking. ‘Design thinking?’, I thought. You mean like staring at a canvas silently, cursing yourself up and down for hours until suddenly something occurs to you, and you save your job for at least one more day? Or did they…

Design Thinking

6 min read

Drunk on Design Thinking
Drunk on Design Thinking
Design Thinking

6 min read


Published in UX Collective

·Jun 14, 2019

The ideal design to dev workflow

A scorpion asks a frog to carry it across a river. The frog hesitates, afraid of being stung by the scorpion, but the scorpion argues that if it did that, they would both drown. The frog considers this argument sensible and agrees to transport the scorpion. …

Design

7 min read

The ideal design to dev workflow
The ideal design to dev workflow
Design

7 min read


Published in UX Collective

·Mar 6, 2019

Who do we make this for?

A question of audiences. — In 2015, my friend and I did a talk called Make The Web Weird Again. The premise was a rather simple (and maybe naive) one — the internet that we grew up with, the one of the baffling experimentations that made it the headiest art form we knew, was dying…

Design

6 min read

Who do we make this for?
Who do we make this for?
Design

6 min read


Feb 14, 2019

Seeing Things

Observation as a prerequisite for design — Design, like technology, is a tool. Tools are at base neutral. A hammer is neither good nor evil. A hammer used to build a shelter for refugees might be considered “good.” A hammer used to assault someone might be considered “evil.” Technology is a similar case, with similar logical parameters…

Design

6 min read

Seeing Things
Seeing Things
Design

6 min read

Joe Alterio

Joe Alterio

97 Followers

VP Product & Design, Formidable Labs. Partner, Primer&Co.

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