Joe BezdekinBez BrandBrand Bit: Auditorium Toy Co.From time to time, I’m going to highlight some of my favorite brand builders — large and small — to point out some of the delightful things…Aug 19, 2016Aug 19, 2016
Joe BezdekinBez BrandPeter Drucker on brandIn my last post, I concluded with this: “all businesses, including yours, exist solely to build a brand.”Jul 19, 2016Jul 19, 2016
Joe BezdekinBez BrandStarting simplyI’m a big fan of simplicity in design. Given the human propensity to complicate and do more, simplicity remains vastly underrated despite…Jun 24, 2016Jun 24, 2016
Joe BezdekinBez BrandSeeing the invisibleIt’s one thing to understand that a brand is how people feel about a thing, but it’s another thing to fully grasp the implications of that…Jun 20, 2016Jun 20, 2016
Joe BezdekinBez BrandA definition of brandI’ll confess to a deep cynical streak about certain things. One of those things is business writing, especially writing about marketing and…Jun 13, 2016Jun 13, 2016
Joe BezdekinBez BrandDark matterThe Universe is one of those things that begs the use of the phrase “mind blown” without irony or hyperbole. 91 billion light-years in…Jun 7, 2016Jun 7, 2016
Joe BezdekinBez BrandIn the Beginning, there was BrandI didn’t start out as a “brand guy”. I was an engineer, and not even one of the software persuasion. I was a mechanical engineer, steeped…Jun 1, 2016Jun 1, 2016