For content marketing to be a repeatable customer acquisition channel for us, our content needs to be getting in front of very specific people at very specific times.
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Mike Wilner

The “behind the scenes” posts are great for brand / audience building, and it’s a smart way to think out loud and develop yourself (a la Leo & Joel @ Buffer, Alex at Groove), but you need, as you nicely outlined, a thoughtful content strategy that accounts for the different stages your audiences and potential customers are in.

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