Short Term Results

OsOO.KG Google Analytics Report

Here are short-term results of the basic SEO optimisation performed for OsOO.KG last week:

• Daily Users number spiked 10x times from 60 to 600+
• Relatively low Bounce Rate increased twice from 40% to avg 70%
• Average Session Duration decreased from 6 to 2 minutes

We are getting much more search traffic. However, most of new visitors leave website after exploring the landing page. Journalists, who recently have been our core audience, were spending more time and visiting more pages while performing their investigations on our website.

It is an opportunity for us to improve Company Profile content to decrease drop off (red flow on the image above) and keep a visitor on the website.