
In the end, despite all the whizzy innovation, correlation, and automation, we will still face the same problem we’ve always had: The more personal and intrusive the profiling, the more effective the ads, which also creates greater opportunity to manipulate and control. When that’s powered by machines and algorithms that no one understands, the underlying tension won’t change — but the stakes will be higher.
If there is anything to learn from military history, it’s this: warfare evolves before fighters do. War in our time has already changed, but most nations have not. This includes their militaries, political leaders, intelligence agencies, national security experts…