Joel Arndt
Writing content for community at www.openskycopy.com. Tweeting about business, marketing, writing, and building community from @openskycopy.
As a result, you’re left with a ton of content but a lack of direction and no real focus on value.
The unimportance of almost everything
Ashley Read
292
Suffering from this at the moment.
The process goes a little like this:
- Brainstorm post
- Write post
- Distribute post
- Check analytics
- Adjust strategy for next post
- Brainstorm post…
You’re on repeat, driven by the analytics rather than the audience. It’s hard to stay away from valuing CTR and Likes over actually conversing with your audience.
When metrics drive editorial decisions, content strategies flush real readers. Metrics should inform strategies, not command them.
Otherwise it’s:
…a ton of content, but a lack of direction…
