The first wave of gig economy marketplaces came bearing hefty promises: get autonomy, make a good living, set your own schedule. In the shadow of the 2008 financial crisis, these promises incited thousands of people to take a chance on a new way to work. As on-demand became the rallying…

One of the best parts about working with business owners across the country is the front row seat we have to witness how many of them use their grocery delivery businesses to do amazing things in their communities. This one in particular had us all a little choked up… Frank…

These past few weeks are shining a bright light on the inherent inequities in the Instacart model. While Instacart’s business may be booming, the backbone of their business — the hundreds of thousands of personal shoppers employed as independent contractors — are being exploited more than ever. The truth is…

Over the past few weeks, we’ve been overwhelmed with stories about local shoppers going out of their way to help and deliver groceries for the vulnerable populations in their communities (elderly, immuno-suppressed, pregnant, etc). At a time when we’re all being asked to stay at home and avoid contact with…

Shelves are empty. Delivery wait times are days long. Who’s handling your groceries? You don’t know. The reality is that grocery delivery apps that have built their business on algorithms, not people, are failing. …