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I’m taking up the challenge from my brilliant colleagues at Group of Humans to articulate the project that gave me the biggest warm glow of career happiness — ever. Mine is a simple one about a difficult subject but one that has to be tackled, however hard that might be.


Yes, the big ‘C’ that dreadful, debilitating, word that patients don’t want to hear and oncologists don’t want to say. So it must be addressed with great thought and kindness.

The project began as a pitch. At the time I was with a London based healthcare advertising agency better…

Joel Uden

Freelance Senior Copywriter and Narratective. Writing copy that converts. Helping companies and marketers find their story.

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