I’m currently reading The Year Without Pants: WordPress.com and the Future of Work, we’re hugely inspired by Automattic at Buffer.

I found the following paragraph super interesting:

You can tell from my chats with Hanni and Barry that they were charming. And smart. And with only text, they conveyed personality and warmth. To work at a remote company demanded great communication skills, and everyone had them. It was one of the great initial delights. Every corporation has the same platitudes for the importance of clear communication yet utterly fails to practice it. There was little jargon at Automattic. No “deprioritized action items” or “catalyzing of cross functional objectives.” People wrote plainly, without pretense and with great charm.

This kind of deliberate communication style is something we’ve found is incredibly important for us at Buffer. We try to find people for which this comes relatively naturally, and we also all work on it ourselves.

There’s often seen to be a trade-off on efficiency by using extra words. At Buffer, we’ve decided those extra words that smooth conversation and ensure you get your point across and make the other person feel great at the same time, are too important. We always choose to have that bias towards clarity, and it’s something we chose to be part of our values.