三分靠設計七分靠說故事 三寶公司成了當紅金雞母

Joel Fukuzawa
Sep 8, 2018 · 5 min read

到日本旅遊搭乘 JR 的鐵路運輸是最方便的交通工具,這個全名為 Japan Railway 的交通系統,是從過去日本國有鐵道分離出來的民營交通集團。當年國有的日本鐵道被切割成六個事業體,其中有三個事業體因為財務狀況不佳,而被統稱為 JR三島公司,沒想到其中一個事業體靠著設計與說故事的能力,不但轉虧為盈,還在今年年初股票上市,完全民營化成功轉型。

人見人厭 三島公司裡的三顆爛柿子

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Joel Fukuzawa

Written by

福澤 喬_東亜人間社会観察,喜歡讀書與你分享。每天兩分鐘 帶你縱深潛入認識東亞這個有趣的地區

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade