兩次面臨倒閉危機 藉由核心價值與創新才能倖存

Joel Fukuzawa
Nov 1 · 5 min read

1956 年日本工業設計師柳宗理發表的蝴蝶凳( Butterfly Stool )在國際間受到矚目,不但在 1957 年獲得米蘭三年展金獎,同時還被紐 MoMA 美術館列為永久收藏品。蝴蝶凳之所以能夠成功,最主要還是得依賴天童木工獨家研發的合板加工技術的支援,當時天童木工的研發團隊與柳宗理花了超過五年的時間,才將蝴蝶凳上所想要表達的曲線,完美地呈現出來。雖然上市至今已經六十年過去,這架蝴蝶凳依舊是天童木工的明星商品。天童木工堅持接受挑戰不向設計師的要求說不的原則,造就了他們在木材合板技術上能夠走得比其他同業更快也更先進,不過即便擁有這麼先進的技術,公司依舊面臨好幾次的經營危機。

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Joel Fukuzawa

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