Joel KellyDon’t Make ResolutionsHow to be a better person and a better marketer.Dec 30, 2017Dec 30, 2017
Joel KellyHow to Buy Advertising, and Why You Shouldn’tYou’ll find that successful agencies don’t advertise, but they do *market*.Nov 7, 20171Nov 7, 20171
Joel KellyWhy you’re wrong about social mediaFind out why, no matter your actual opinion, I blithely imply you’re wrong about social media.May 5, 2017May 5, 2017
Joel KellyAvoiding Compromise in Advertising“Search all the parks in all your cities; you’ll find no statues of committees.” — David Ogvily in Confessions of an Advertising Man.Aug 25, 2016Aug 25, 2016
Joel KellyWhy clients don’t trust agenciesI think one major reason is because agencies don’t know their history.Jul 7, 2016Jul 7, 2016
Joel KellyOn laziness and the last 100 years of advertisingIf you knew the pilot flying your plane hadn’t studied physics, you might be a little worried. Even if he or she wasn’t an expert in the…Jul 4, 20161Jul 4, 20161
Joel KellyConsumers are rational.It’s often suggested that consumers aren’t “rational.” They don’t necessarily buy the product with the best features at the lowest price…Jun 30, 2016Jun 30, 2016
Joel KellyThe Best Work is ObviousThe best ad is the one that tells the prospect why they should buy the product. As David Ogilvy said, “When I write an advertisement, I…Jun 29, 2016Jun 29, 2016
Joel KellyAn Inspiring Anniversary — Two Years Without ParentsNext month will mark two years since my last conversation with my father. The last connection I had with my entire family, other than my…Aug 8, 2014Aug 8, 2014