I was talking with the marketing director for a luxury resort the other night.
He said, “Our customers just aren’t on social media. They’re wealthy, they’re busy. They don’t even read their own emails. They’re definitely not on Facebook.”
A few months ago, Justin McElroy — co-host/co-brother of the incredible podcast My Brother, My Brother and Me — tweeted, “Ugh @FancyHands is the most ludicrously useful thing in the world.”
I figured out what Fancy Hands was and in an instant my life changed, a little…