15 Genius Examples of In-Game Advertising

Did you know that on any given day, you’re exposed to anywhere from 4,000 to 10,000 advertisements? In-Game Advertising is so ingrained in consumers' lives that it’s no surprise it’s now a popular monetization strategy used in video games.

In-game advertising is exactly what it sounds like: when brands advertise their products or services in electronic games.

Gaming advertising comes with a slew of benefits like increased user engagement and retention, opportunities to build greater brand awareness, and the ability to reach millions of users worldwide. But, if it’s done in the right way, this monetization strategy can also drive some serious revenue for brands.

If you’re not sure what this strategy looks like in action, or what makes certain in-game advertisements more effective than others, you’ve come to the right the most effective methods for video game advertising.

In-Game Advertising Methods

As you read about examples of the most effective in-game advertisements, you’ll come across terms like dynamic versus…