Maybe you weren’t early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich, right? Announcing the next big cryptocurrency opportunity: LyfeCorp. Get in on our forthcoming Initial Coin Offering (ICO). …

In this media-saturated world human attention is at an all-time premium. Consumers are constantly pelted with outside stimuli. This means that an ordinary communication strategy for a product isn’t going to suffice. …

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising supported content might be the…

(*Viewers of each letter counted as a discrete view) This post was originally published at Fortune. The end of April and first few weeks of May are among the busiest times on the media industry’s calendar. It’s traditionally the upfronts season, when TV networks make their top-dollar pitches to advertisers…

Because Medium doesn’t have a “gallery” option to put each number on, accompanied by a banner ad. 3. Because I am terrible at counting. 5. Because I have already written this, and this, and this. And I stand by them. 6. Because I am terrible at finishing li….

This post was originally published in The Wall Street Journal’s CMO Today. I wish I could go door to door and help people install ad blockers. Door to door, like Don Draper meets Johnny Appleseed, but for ad blockers. It may sound like I’m a turncoat selling out my own…

(AKA: Why You Should Support the Tribeca Film Institute) — Each one of us sees the world through a different lens. That lens is defined by our cumulative life experiences, our gender and racial identities, our personal beliefs. It’s what shapes how we see and experience the world. We are also humans, and by nature we gravitate toward great stories…

Today is just 24 hours long. Tomorrow will be 24 hours long, too. We sleep an average of 7.7 hours a night, which leaves 16.3 hours in which we humans can pay attention to, well, everything. That’s not increasing. …

If you are in advertising and you don’t understand the statement made by the fact that Google Contributor even exists, you should just quit now. Seriously. Google Contributor is a subscription service that lets users pay to reduce the number of ads they see, and today it arrived in beta…