Joe MarcheseHuman Dot AI: How to Think About the Impact of Artificial Intelligence on Brands, Commerce, and…AI has been shaping the cultural and political landscape, for decades by shaping the attention economy.Apr 6, 2023Apr 6, 2023
Joe MarcheseinMedia FutureThe Ultimate CryptocurrencyMaybe you weren’t early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich, right? Announcing the next big…Sep 6, 2017Sep 6, 2017
Joe MarcheseinMedia FutureBuilding Product for the “4 R’s”In this media-saturated world human attention is at an all-time premium. Consumers are constantly pelted with outside stimuli. This means…Mar 6, 20172Mar 6, 20172
Joe MarcheseinMedia FuturePiercing the Filter BubbleEveryone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the…Feb 1, 201712Feb 1, 201712
Joe MarcheseinMedia FutureThis Post Will Have More Views Than All Of TV*(*Viewers of each letter counted as a discrete view)May 19, 20161May 19, 20161
Joe Marchese9 Reasons I’m Not Doing A 2015 Wrap-Up ListBecause Medium doesn’t have a “gallery” option to put each number on, accompanied by a banner ad.Dec 22, 2015Dec 22, 2015
Joe MarcheseinMedia FutureI’d Like To Teach The World To Ad BlockThis post was originally published in The Wall Street Journal’s CMO Today.Nov 25, 20151Nov 25, 20151
Joe MarcheseThe Importance of Diversity in Storytelling(AKA: Why I joined the Tribeca Film Institute Board)Aug 25, 2015Aug 25, 2015
Joe MarcheseinMedia FutureThe Denominator ProblemUnderstanding the Rising Cost of Human AttentionAug 4, 20151Aug 4, 20151
Joe MarcheseinMedia FutureAdvertising 2: Judgment DayIf you are in advertising and you don’t understand the statement made by the fact that Google Contributor even exists, you should just quit…Apr 24, 2015Apr 24, 2015