What’s the One Thing QVC, the Home Shopping Network and Snapchat All Have In Common?
1/ Posit the following…
2/ The unbundling of content for cable companies is in full swing (HBO, CBS, etc.)
3/ Yet there is one programming genre that has been untouched: QVC & the Home Shopping Network (HSN).
4/ QVC & HSN use TV as a primary means for promotion of the products they sell…
5/ …yet they also apply an ephemeral aspect to sales: the countdown clock.
6/ QVC & HSN still rely on people picking up a phone, calling in their order and paying with a credit card.
7/ QVC and HSN have a minimal web presence relative to major e-commerce players & their mobile presence is even smaller.
8/ Can QVC and HSN detach from the cable providers like HBO did?
9/ Can QVC and HSN become a vertically integrated company no longer relying on a 30-year-old way of making purchases?
11/ As more eyeballs move away from TV and onto mobile devices who is primed to disrupt QVC and HSN?
12/ Vertically integrated companies with large audiences building mobile experiences with a focus on content creation and distribution.
13/ So who is building a vertically integrated mobile experience with a large audience and a focus on content creation and distribution?
15/ With the launch of Snapchat’s Discovery tab, they have officially proclaimed themselves a media company.
16/ Snapchat also has payment capabilities baked in as well with Snapcash.
17/ Imagine Snapchat using its Discovery platform as a means of selling products to its users; payment via Snapcash.
18/ Snapchat can either create their own Snapshop Network or partner with someone and take a margin on each transaction.
19/ What’s the one thing QVC, HSN and Snapchat all have in common?
21/ Imagine Snapchat creates a storefront that sells goods but only for “a limited time”…
22/ With nearly 70% of Snapchat users under 25, Snapchat is poised to sell directly to the most coveted demographic: teens.