Is the problem the intense sense of competition, or the expectation of Stanford itself? Is the pursuit of the Stanford Brand the cause of the problem? Try telling your kids they should go someplace else to school. Look how much Stanford entered the article. Having worked in MP on Sand Hill, friends and I used to have a game…see how long it took a Stanford grad to work that fact into a conversation. So many people define themselves by having gone there. Stanford has been widely successful creating its own brand, the pursuit of which is taking a massive toll on the surrounding community.