As we see media distributors losing consumers from traditional linear TV, digital distribution and social media have become crucial for creating engagement, boosting awareness and growing a brand’s customer base, among dozens of other KPIs.
Some points we’ve been hearing from clients more and more often are things like:
“We have great content, but no system for our teams to deliver clear brand messaging across platforms.”
“We have a strong identity, but don’t know how to translate our voice into effective social strategy.”
“We have a robust content strategy, but need better tools to create brand consistency.”
The situation gets…
Let’s take a look at key takeaways from Disney’s Q&A where they fielded analysts’ questions on the future of their OTT service and properties.
Three Different OTT Options:
If the merger goes through, Disney’s sports portfolio will include ESPN, 22 regional sports networks, a 39% stake in Sky Sports, 30% stake in Tata Sky, Hotstar Sports and Fox Deportes.
Domestically, the 22 regional sports networks are a major acquisition…