It’s amazing how quickly the extraordinary becomes ordinary. Your story’s title caught my eye because I was just talking to a friend about AR in this context. I was wearing a shirt with the URL of my internet domain, and we joked about him being able to just click on my shirt to visit my website. With an AR app, that joke will soon become reality… and soon after it becomes reality, it will be “no big deal”. I look forward to the many unpredictable things that will continue to amaze (and quickly bore) us.