Published in Bluebird Analytics·Apr 19Why Customer Discovery is the heart of Product and SalesUnderstanding customer needs is the heart of both product development and selling. But eliciting what pains and needs customers have is both an art and science — it requires practice and understanding your target customer’s persona well enough to know what questions will resonate. …2 min read
Apr 13, 2018The Solution Interview KitIncluding real-world tactics and experiments you can use! — When I started building my solution interview strategy, I had a million questions. I wanted to answer every possible question, so I immediately went out and started building a massive Powerpoint deck. It turned out I was jumping the gun. …Startup7 min read
Feb 28, 2018How to avoid “hypothesis churn” when searching for problems worth solvingDon’t let analysis paralysis keep you from finding customer problems. Most startup advisors will tell you to Love The Problem. It’s important, because without a good understanding of the problem you will struggle with eventual product/market fit. The first step of the Lean Process methodology is finding Problem/Solution fit; breaking…Lean Startup5 min read
Nov 10, 2017Thoughts on bundlingI’ve been thinking a lot about bundles and how / when to use them. This is especially useful for companies that move from single-product to multi-product and are seeking to maximize share in a growing market. After doing some research, here is what I learned: For newer technologies, bundling may…Product Management4 min read
Oct 25, 2017Kano, part 3: Making data-driven decisionsGoing forward, I plan to post new Product Management topics to Medium instead of my original blog. This is my first post original to Medium. In my previous posts about Kano, I discuss what it is and why it is important. However, to effectively use Kano without adding your own…Product Management5 min read
Oct 21, 2017Customer jobsThis is a cross-post from my original blog, where I discuss a variety of topics around product management and technology. The customer has a job to do. Do you know what it is? Have you even asked them? I first came to learn about Jobs, Pains, and Gains (JPG —…Product Management2 min read
Oct 21, 2017Kano, part 2: A communication toolThis is a cross-post from my original blog, where I discuss a variety of topics around product management and technology. In my previous post, I introduced the concept of Kano and some new vocabulary: basic expectations, performance needs, and delighters. …Product Management2 min read
Oct 21, 2017Kano, part 1: What is it?This is a cross-post from my original blog, where I discuss a variety of topics around product management and technology. The Kano model is a basic but essential framework for PMs. Many articles describe what it is and how to apply it to the art and science of product management…Product Management2 min read
Oct 21, 2017Doing one thing really wellThis was originally posted on my blog, where I discuss product management topics. I’ll attempt to keep posts to a ~3 minute read, and focus on things I have learned as a PM over the past few years. My objective is to focus less on ‘PM theory’ and more on…Product Management3 min read
Oct 17, 2017Whole product managementThis was originally posted on my blog, where I discuss product management topics. I’ll attempt to keep posts to a ~3 minute read, and focus on things I have learned as a PM over the past few years. My objective is to focus less on ‘PM theory’ and more on…Product Management3 min read