Joe ShellardLondon’s Theatre Engagement is a PatchworkLondoners have some of the most diverse theatregoing habits in the UK, and new research shows surprising and sizeable differences in…Sep 15, 2016Sep 15, 2016
Joe ShellardRoyal Academy Speech: Big Data in the ArtsRecently I was asked to speak at the Royal Academy on behalf of Purple Seven to celebrate the launch of Bureau — a new agency which…Jul 19, 2016Jul 19, 2016
Joe ShellardinShow BusinessPredictions for 2016With the New Year comes the opportunity to make some predictions about how the theatre landscape will change.Jan 1, 2016Jan 1, 2016
Joe ShellardinShow Business7% of Theatre Audiences Have a DisabilityIn November I carried out some research about Disability in Theatre for Purple Seven, which has been published in The Guardian. Click here…Jan 1, 2016Jan 1, 2016
Joe ShellardinShow Business10 Tips To Make Your Fringe Show a HitEver wondered how to sell out your fringe show? How to build an army of supporters who will promote your play for free? How to guarantee…Sep 15, 2015Sep 15, 2015
Joe ShellardinShow BusinessCrowdfunding TheatreFundraising, Kickstarter, and Data-CrunchingMay 17, 2015May 17, 2015
Joe ShellardinShow BusinessOur most loyal fansOur most loyal fans often stand to queue for return tickets in the cold for up to three hours, only to be told at 7.30pm that there are no…Jan 20, 2015Jan 20, 2015
Joe ShellardinShow BusinessBroadway investors are white men in their 50sBroadway investors are overwhelmingly white (94%), Christian (43%) men (65%) in their 50s (31%). That’s the latest finding from Ken…Jan 11, 2014Jan 11, 2014
Joe ShellardinShow BusinessWho is your show for?People don’t watch Lion King because they’re interested in animal kings — the show is about the puppets.Jun 27, 2013Jun 27, 2013
Joe ShellardinShow BusinessAdvertising Ticket PricesThere’s been a lot of concern over the advertising of ticket prices and booking fees since recent adjudications against ATG Tickets, The…Jun 21, 2013Jun 21, 2013