Answer these 4 questions to get more agency or coaching clients

Joe Testouri
2 min readApr 24, 2024

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You probably didn’t think these questions were important…

But answering them could be the key to scaling your coaching or agency business without burnout.

Trust me, I’ve been there!

Let’s dive in:

1. Does my prospect need what I’m selling?

Think about it: Would you try to sell aspirin to a perfectly healthy person?

Maybe you could convince a few to buy it “just in case…”

But compare that to a room full of people with pounding headaches.

The aspirin practically sells itself!

Now imagine your offer is that aspirin and your ideal clients are the folks with the headache.

If your prospect doesn’t have the problem your service solves (the “headache”)… It’s a miserable sales process for everyone.

And you risk getting a chargeback a few weeks down the line… If they buy anyway.

But when they’re desperate for a solution, closing the deal becomes effortless.

2. Is this a feasible product that can help my prospect grow in the long run?

Think of it like selling diet pills vs. healthy meal plans. Quick fixes fizzle out.

Does your offer create lasting results for your clients?

Moving on…

3. Can my prospect afford my product?

Ethical sales come into play here. Imagine pushing someone on a tight budget to buy a luxury car. It’s bad for them AND your reputation.

Is your offer too overpriced for their needs? You’re better off not selling to that prospect.

Last but not least;

4. Does my prospect want my product?

Imagine trying to sell a steak to a vegetarian!

If it’s not a good fit, even the best pitch won’t work. Your time would be better spent talking to a more fit prospect.

Answering these questions honestly will bring you clarity and help you sell your offer to the right prospects.

No more chasing dead-ends, just focus on the clients who are ready to invest in your product and see success.

Good luck.

If you wanna learn how to get more clients for your coaching or agency business, then join my free course…

FREE COURSE: How to Land Your First High-End Client within 30 Days

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Joe Testouri

I share my agency knowledge to help you scale your agency business to $20K/Mo. The Founder of Bespoke Academy. Scaled my agency & coaching business to $40K/Mo.