Requirements of working to a client brief


A brief is easily one of the most important pieces of information between you and the client when working for a media company. The brief is usually what allows everything to flow and overall make the process more manageable.

When you’re working for a media company, the majority of the work is produced for a client. Whether you’re a a small media company or a individual freelancer the work will still always produced for a client. When a new project begins, it will usually involve a client brief. The brief can either be set in stone with no negotiations allowed or can be the opposite depending on what client allows.

Understanding Briefs

When you are provided a brief it is always important to read it thoroughly as understanding what the client wants from you is essential to the project being successful. If you find it hard to remember crucial parts of the brief you can always take notes and speak the client about any problems that you may run into when working on the brief.

When you initially receive the brief it is always a great idea to consider the questions you may feel need answering regarding the brief. Here is some points I think you should be considering;

  • What exactly does the client want?
  • What is the productions time-scale?
  • Who is the target audience?
  • What is the budget for the project?

Working with your client

Working consistently with your client is extremely crucial part of process when working on the project at hand. I believe that having a good relationship with your client is essential to ensuring that the final product is is at the standard that is expected. Furthermore it could also help delivering the product on time and making sure it’s within the budget.

Types of Media Client Briefs

Contractual Brief

A Contractual Brief is strictly between an employee and a client. It is known to be easy and clear to read and that allows the client to do what needs to be done without confusion.

An advantage is that it’s a simplistic brief and easy to understand the instructions given.

A disadvantage is that it can negatively affect your creativity as your instructed step by step from your client.

Formal Brief

A formal brief may not be considered as a legal document but includes detailed information about what the client wants you to achieve.

An advantage is that it’s clear to understand. Also as it is not always necessarily a legal document the company can project their opinions more often.

A disadvantage is the contract is very specific, as opposed to a regular contract, which tends to have alot more detail.

Informal Brief

An informal brief tends to be a verbally conveyed brief. It usually isn’t documented and the company will discuss what is required for the product they want you to work on and then eventually agree on the project.

An advantage is that they will be no guidelines included in the brief. Also it is acceptable for the employer to influence their own opinions into the document.

A disadvantage would be that the preconceived notions from the client could interfere as they may not expect a heavy workload.

Co-Operative Brief

This type of brief is usually a variety of company’s that provide the information. After the companies have got the brief back from you they expect to work together to complete the product.

An advantage is that you have the ability to overlook multiple perspectives therefore you can find it easier to finish tasks that are given.

An disadvantage is that this type of brief can lead to more disagreements as you could have different ideas from different media companies.

Negotiated Brief

This type of brief can be brought up if the co-operative brief that was given to the multiple companies concluded in conflict between themselves. This could include changing the content or the appearance of the product.

An advantage is that this brief could include specific points that could be discussed with multiple people which could make the product more of an success.

A disadvantage is that while negotiating the brief can sometimes became a pointless as unnecessary issues could be brought up that the client believes doesn’t need to be discussed and this could prolong the products lifespan.

Commission Brief

This brief is usually a large company that will employ an other company that will be told to create and produce the product for them, so essentially the brief is not between the two companies. An external client could pay the separate company for making the product and they could even possibly get a percentage of the royalties.

An advantage is that having this type of brief could lead to the bigger company not having to do a massive amount of work. They can sub-contract the work that is given in the brief out to another company to help with the product and then both receive money for the work in the end.

A disadvantage is that this type of brief could become led by two different companies working on the same product which could lead to conflicts and disagreements.

Tender Brief

This is where a client can advertise their brief and a separate company can propose an idea that they can pitch to the client.

An advantage is that the client will be able to look at a variety of ideas for the product from a multiple companies perspectives and could eventually lead to them being able to produce the product at a very high standard.

A disadvantage of this brief is that if the pitch is not accepted by the client this can set them back from their business as it is very difficult to gain work in the modern age.

Competition Brief

A competition brief is created to be accessible to every production company that is involved with the project. The finish projects are judged and most impressive one is crowned the best.

An advantage is that the heavy competition could motivate the employer to strive to make their pitch better than planned.

A disadvantage is that even though this type of brief tends to have no joining fee, the winner may have to contribute a small amount to the winner.

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