Bringing Data to Life with Looker Studio
With Looker Studio, your data is more than just numbers; it’s a compelling, visual narrative of your business story.
Overview:
Welcome back to our educational series on embracing tech tools for small businesses. Today, we spotlight Looker Studio, formerly Google Data Studio. With Looker Studio, your data is more than just numbers; it’s a compelling, visual narrative of your business story. And guess what? It’s free, powerful, scalable, and perfect for small businesses ready to experience the magic of data visualization.
Prerequisites:
Using Looker Studio doesn’t require any special coding prowess. It’s designed to be incredibly user-friendly, sporting a simple, drag-and-drop interface. As long as you have a Google account, you’re ready to dive in!
Case Study: Shopify E-commerce Store
Let’s revisit our Shopify e-commerce store scenario. We’ve consolidated data with Fivetran, shaped it using DBT Labs, and analyzed it through Google BigQuery. Now, it’s time to visualize our data insights using Looker Studio.
Instructions:
- Getting Started: Head over to Looker Studio and sign in with your Google account.
- Create a New Report: Click the “+ Blank Report” button. You’ll land on a blank canvas ready to become your business’s data masterpiece.
- Connect Data Source: Click on “Add Data”, select “BigQuery” (remember our consolidated and analyzed data?), and hit “Authorize”.
- Build Your Report: It’s time to breathe life into your data. Drag and drop the data fields you want to analyze, choose your visualization style (bar charts, pie charts, timelines — the world is your oyster!), and customize to match your branding. The ease and speed of creating professional-grade reports with Looker Studio is astounding.
- Share Your Report: Ready to share your insights? Click “Share” to distribute your report with anyone in your organization or, indeed, anyone with a Gmail account. Yes, it’s that easy to make data-backed decisions a company-wide culture.
Cost:
Looker Studio doesn’t cost a dime. Dive into data visualization without an iota of financial worry!
We’ve reached the end of our series on supercharging your small business with robust tech tools. With Fivetran, DBT Labs, Google BigQuery, and Looker Studio, we’ve given you the keys to unlock a treasure trove of insights that can transform your business operations.
But, remember, our journey doesn’t have to end here. At Small Business Intelligence, we’re committed to helping businesses unravel the mysteries of their data. Swing by smallbusinessintelligence.co and discover how we can partner to help you make data-informed decisions. We’re here, eager and ready to help you script your business’s success story. Let’s keep this exciting adventure going!