Joey Cofone

Designer & Longtime Troublemaker, Co-Founder & Raconteur at Baron Fig. // Perpetually striving to make work that appeals to curious minds. www.baronfig.com


A letter from a flat designer.

Things you should know about flat design.


Dear Designers & Non-Designers,


STORIES & LESSONS OF FOUNDING BARON FIG

2

Work within the familiar

I’ll never forget the night we decided to make notebooks. It was a brisk January evening, quadruple layer season here in NYC, and we were at a Thai restaurant in midtown. There were these odd red-checkered tablecloths that made the place feel like we were at a picnic. Except in Thailand.


STORIES & LESSONS OF FOUNDING BARON FIG

1

Get help from people who are not like yourself

It was 5:49 in the morning, I was sitting in front of the Kickstarter campaign dashboard with my cursor over a little green button that said “Launch.” Clicking that button would start me on the most fulfilling journey of my life: creating our company, Baron Fig.


A letter from a flat designer.

Things you should know about flat design.


Dear Designers & Non-Designers,

Publications edited by Joey Cofone

The Chronicle of Founding Baron Fig


On Doing Something “Right”


There’s a big difference between Doing Something and Doing Something Right—it’s not the end product, as you would expect, but the mindset that carries you there.


Be a Honeybee Musician

On Creativity & Growing Older


Children are synonymous with creativity. The older we get the harder it is to hold on to, as if our intangible…


The Artist’s Mistress

Lamenting the Trial of Living a Creative Life


Creativity is the artist's mistress: a thing to be loved, missed, and forever inciting inner…


Sterility v. Simplicity


Simple design often results in beautiful design. An effective blending of character and elegance delivered with simplicity is an art many designers strive to master…