Snapchat Custom Filters, Game Changer for Marketing
Tyler Smith
307

Hey Tyler,

Not only was this a great read but also the perfect example of out-of-the-box marketing strategy.

Certainly, experimenting with geo-filters in itself would have been a great case study, but to test it against the “we’re hiring” CTA was brilliant.

Thanks for sharing this, it’s inspired a few ideas of my own for some upcoming guerrilla marketing strategies we’ll be deploying with Wise Ape tea.

Hope to see you on the snap. @ Scojo

Cheers!