Bridging the Analytics Divide

The Analytics Divide

Bridging the Analytics Divide — A Collective Action Approach

How Can Competitors Share Data? Three Simple Rules for Successful Data Trusts

  • FAIRNESS. All trust members should have equal access to aggregated data and analysis. Limitations on data access must ensure that the data trust will not compromise the commercial interests of its participants.
  • USEFULNESS. A successful data trust must create value for members by collecting, analysing and sharing industry data to support strategic decision-making. Often, by pooling resources, participants can unlock new opportunities that are out of reach of individual businesses.
  • SECURITY. The trust must ensure the security of information that is commercial in confidence, and must take steps to ensure the privacy of any personal information that is collected.

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