Jo Greenfield – Medium

Jo Greenfield

Jo Greenfield

Overweight? Stop blaming yourself - redirect your attention to the real issue.

I predominantly work with women who are ‘serial dieters’. Almost exclusively, in our first chat, they will blame themselves for being…

Dec 4, 2019

Overweight? Stop blaming yourself - redirect your attention to the real issue.

Dec 4, 2019

Jo Greenfield

How to make better food decisions by broadening the context.

Recently, I had a breakthrough with one of my clients. “For the first time in 50 years, I managed to buy one donut rather than the normal…

Nov 20, 2019

How to make better food decisions by broadening the context.

Nov 20, 2019

Jo Greenfield

How to not give up on becoming the person you want to be.

One of the hardest things about changing yourself is starting every day with the same burning motivation that you had on day one. On that…

Aug 30, 2019

How to not give up on becoming the person you want to be.

Aug 30, 2019

Jo Greenfield

Sticking “two fingers” up to Multiple Sclerosis: succeeding in the face of adversity

I am humbled by the woman sitting opposite me. A mental toughness, wisdom and pragmatism that takes my breath away. My friend, Georgina…

Jul 6, 2018

Sticking “two fingers” up to Multiple Sclerosis: succeeding in the face of adversity

Jul 6, 2018

Jo Greenfield

Struggling to diet? Become a frugalist instead.

There are many problems people encounter when trying to diet. But one common issue is that dieting narrows our attention on to the thing we…

Jun 1, 2018

Struggling to diet? Become a frugalist instead.

Jun 1, 2018

Jo Greenfield

Why self kindness and dieting need to go hand in hand

For many people, dieting is a yo-yo path with some success punctuated with moments of failure. But the failure looms larger. The poisoned…

May 11, 2018

Why self kindness and dieting need to go hand in hand

May 11, 2018

Jo Greenfield

How to get your partner to agree to your Friday night film choice

Friday is the day of the week to kick back, crack open a beer or two and watch a film. It’s been a long and tiring week. We’ve worked hard…

Apr 27, 2018

How to get your partner to agree to your Friday night film choice

Apr 27, 2018

Jo Greenfield

Why dieters fail (and pay £2 billion for the privilege)

£2 billion. Wow. And that’s just what we spend in the UK. The sum of this whole business is that we make most people more miserable. We are…

Apr 20, 2018

Why dieters fail (and pay £2 billion for the privilege)

Apr 20, 2018

Jo Greenfield

“I don’t have enough time” — our convenient lie

We are good at deceiving ourselves. So good in fact, that we may not even be aware that we are doing it. We tell plausible lies to…

Apr 13, 2018

“I don’t have enough time” — our convenient lie

Apr 13, 2018

Jo Greenfield

Why we give in to cravings about food

Chocolate is the most commonly craved food in the Western World, especially for women. It’s not the same everywhere. In Egypt its…

Apr 6, 2018

Why we give in to cravings about food

Apr 6, 2018

Jo Greenfield

Jo Greenfield

People blame themselves when they fail but maybe the method failed them. Nothing is right for everyone. Explore different ways and find what works for you 😉

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